Every blogger works with the same aim: to get their website ranking on the search engines. To achieve this goal, they ensure the quality of the articles and follow all the rules of SEO for the best results. However, one factor they often miss out on is the word count of the content. However focusing on your word count can have an impact on your article. In fact, the word count of your content can determine the audience’s engagement rate with your content and can also be beneficial for your website’s SEO.
Why Does Word Count Matter For Your Content?
Helps You Reach the Right Audience
Reaching the right audience is extremely important if you want to drive an effective traffic rate for your website. And the word count of your content ensures that your content reaches the right audience. For example, if you want to reach out to people who are new to the subject or just need some basic information, it would be easier for them to understand if you kept your word count to a minimum. On the other hand, if you want to reach out to someone who is an expert in the subject, you will be able to give them perfect content without errors. We suggest that you check out the Boostability site to keep a check on your article’s errors like title cases and more. This will help you keep your word count according to your target audience.
Beneficial for SEO
Isn’t it hard to believe that word count can benefit SEO? Well, it’s true. Search engines generally prefer longer content. The reason that more extended contents do well is because the search engine algorithm will be able to get a better idea of the details of your content. Also, you can add more keywords to longer content, bringing more audience to your website. In addition, longer content encourages the audience to spend more time on your website, thereby increasing its ranking. So to determine the correct word count for your content, you can look into your competitor’s website and the past performance of your content.
Enhances Your Content’s Authority
Only when your content gives the audience all the necessary details on the subject will they find it valuable. This is one of the reasons why they tend to find longer content more valuable and informative. Moreover, longer contents have more authority when compared to content with fewer word count. But you can gain the same results from short contents by ensuring that it gives all the necessary information to the readers.
Makes Your Content More Shareable
As a blogger, your main aim is to get more audience to your profile. A share-worthy Content can easily attract a larger audience. So it is better to use Markdown to HTML Converter for easy understanding. But if you want your readers to share your content, you must ensure that your content is shareable. People will not promote content that does not provide them with enough content or if the content is boring. So you need to ensure that there are enough words in your content that give the necessary details. But at the same time, you also need to see that the content is not so long that it bores the readers. So keeping the correct word count for your content will make it more shareable.
Receive More Backlinks
In this digital marketing era, backlinks play a significant role in enhancing your online presence. Which is why you must gain backlinks for your website. But if you want the clients to approach your website with backlinks, you need to prove the authenticity of your website to them. And as seen in the above-mentioned points, longer contents help with enhancing the authority of your content as well as its authenticity. So by sticking to the right word count for your content, you can gain more backlinks. The backlinks you have earned will help in driving more traffic to your website.
More Conversions
In recent times many marketers have made use of blogs to gain more conversion rates which help in enhancing the sales of their business. But did you know that your blog’s word count can impact your conversion rates? A larger word count will help you give users better details on your products. But a shorter word count will help the audience know what you are trying to tell your audience. So if you want better conversion rates, we suggest you use a word counter checker for an accurate word count.
Wrapping Up
We are sure that you would not have imagined that word counts play such a big role in your content. So we hope that you will always keep an accurate check of the word count in your future content. Nowadays, there are many word-checker tools that will definitely help you out. Find out the right word count for your content and keep your audience engaged with your content.