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How the Endocannabinoid System Can Take Your Brain Health to the Next Level

Brain health. Isn’t that just something for older individuals to worry about? Why should I care?

Typically, when we talk about memory and brain health, it's about the geriatric community and prevention of devastating illnesses like Alzheimer's Disease and Dementia. But rarely is mental alertness and cognitive function discussed for individuals under 60 years of age. This is a HUGE mistake. In today’s modern world, we’re managing more daily stressors, acquiring more unhealthy habits and lifestyle choices and are more sedentary than previous generations - and it's all significantly affecting our brain health.

How can you tell? Well, have you ever experienced brain fog that you just can’t shake, difficulty concentrating and staying alert or have walked into a room and completely forgot the reason why? It’s happened to most of us, but this isn’t normal! Our bodies and minds are in desperate need to get back to a state of homeostasis (or balance) so that we can think more clearly, stay focused for longer and have that cognitive edge we desire. After all, the brain controls everything and paying closer attention to our cognitive health has a trickledown effect to the rest of our wellbeing.  

The connection between our fast-paced lives and brain health

It seems like nowadays everyone is running a mile a minute, fitting in a fast food meal here and there, not getting enough sleep or exercise and feeling stressed out from daily pressures. Many of us are taking prescription medications like antidepressants, sleeping pills and anti-anxiety drugs or some of us may be smoking or consuming alcohol to deal with stress and anxiety. Not to mention we’re all dealing with the harmful effects of pollution and chemicals in our environment.

All these factors contribute to brain fog, memory loss and the inability to focus. The effects of our fast-paced lives can cause oxidative damage to the brain, hurting healthy brain cells, slowing us down, preventing the brain from getting enough oxygen and causing us to not perform at our optimal cognitive level. Thankfully, there’s a 600-million-year-old system in the body that can help us out.


The endocannabinoid system and brain health

Have you heard about the endocannabinoid system (ECS)? It’s been in the news quite a bit lately made popular by cannabis and hemp, however it has nothing to do with getting high. This powerful 600-million-year-old receptor-site system (similar to the cardiovascular or digestive systems) communicates with every cell, organ and tissue to promote biological balance in the body.

The recent discovery of the ECS in the late 80’s is a new and effective way to turn back the clock on cognitive damage. It’s intrinsically involved in balancing neurotransmitters that influence healthy brain cognition, recall, focus and memory. This system contains receptor sites throughout the body that can be activated by endocannabinoids (chemical compounds produced naturally in the body) and by phytocannabinoids (plant-based compounds that mimic endocannabinoids). While cannabis and CBD are two of the most popular phytocannabinoids to date, research now shows there are other plants that activate the ECS just as effectively (if not more so) – and one company is paving the way with the world’s first line of cannabis-free endocannabinoid support supplements – including one that enhances your cognition.

Introducing Endo Brain – Award-winning Cognitive Support 

There’s a ton of brain health supplements on the market today all claiming to enhance memory, cognition and recall, but very few (if any) directly work to activate and support the endocannabinoid system – which we now know is critical in maintaining healthy cognition. Emerald Health Bioceuticals, a leader in phytocannabinoid science, has created a new line of cannabis and hemp-free products that instinctively activate the endocannabinoid system, like CBD, but more comprehensively. They’ve formulated an award-winning supplement called Endo Brain which works to support memory and cognition, brain cell transmission and protection of the brain from oxidative damage; plus, it has beneficial effects on key neurotransmitters. In fact, SupplySide West just named Endo Brain the CPG Editor’s Choice for Best New Brain Health supplement in 2018!

The secret is their proprietary PhytoCann® Complex - a doctor-formulated blend of proven, cannabis-free herbs and botanicals that mimic and enhance the functions of our own naturally occurring endocannabinoids by activating both CB1 and CB2 receptors and increasing their number and sensitivity over time, as well as controlling the enzymes that determine how long they stay in circulation.  Together, these plant-derived (“phyto”) cannabinoids act as the master conductor that regulates and synchronizes the levels and activity of all of the other neurotransmitters in our brain (like serotonin, norepinephrine, dopamine, acetylcholine, oxytocin, endorphins and GABA), which determine everything from our mood, sleep-wake cycle, stress tolerance, pain sensitivity, focus, concentration, energy and motivation to overall memory and cognition.  They also support the speed and efficiency with which our brain cells (neurons) communicate with one another and protect them from the ill effects of chronic stress, poor nutrition, exposure to toxins and the ravages of aging.

On top of that, Emerald has added two centuries-old brain boosting plants – Bacopa and Huperzine-A- to work alongside PhytoCann® Complex, making this formula a game changer for cognitive support. If you’re not already familiar with Bacopa, it’s an ancient remedy used by Ayurvedic practitioners with proven benefits in treating ADHD, Alzheimer’s Disease and in combating stress. A recent study in Australia revealed that the control group given Bacopa showed a higher instance of cognitive memory recovery than the placebo group. Huperzine, on the other hand, is made from the extract of the firmoss plant (a Southeast Asia native) and promotes enhanced memory and recall. It’s been found to help with Alzheimer’s patients and as a helpful therapy for nerves and muscles.

Additionally, Endo Brain is 100% legal in all 50 states and drug test compliant (so you’ll never test positive for a drug test). Plus, it’s vegan, soy-free and gluten-free; and guaranteed to be more comprehensive than CBD (or any other condition-specific product) or your money back.

How else can I support my brain health?

Supporting your brain health doesn’t have to be hard. In fact, it’s pretty simple and can be done every day with these easy tips...

  • Exercise regularly- Research shows that daily exercise not only improves your muscles, but also your mind by increasing oxygen rich blood to your brain.
  • Eat a healthy diet - You are what you eat and the more nutrient-dense, whole foods you put into your body, the better your brain will work. Foods rich in omega-3s like fish, nuts and olive oil are critical to protecting the brain from cognitive impairment and decline.
  • Socialize - People with strong ties to family, friends and their community have been associated with a lower risk of dementia and Alzheimer’s Disease. They also tend to be more mentally stimulated and happier, so pick up the phone and call your mom, join a club, volunteer or invite a friend over for tea.
  • Practice meditation - Even if you sit quietly for just 5 minutes a day, it can allow your brain to stop focusing on everything you have going on in your life and instead be present in the moment. Meditation has a significant impact on emotion regulation, self-awareness and memory.

What’s the most important thing I should know about my ECS and brain health?

The most important takeaway is that the endocannabinoid system is one of the most critical systems in the body for maintaining balance and wellbeing. It’s responsible for almost every aspect of your physical and mental health, so it’s essential to keep it healthy and supported.

More importantly, CB1 receptors (the sites where cannabinoids dock and activate) are the most abundant in the brain and spinal cord affecting the frontal cortex (thinking and behavior), the hippocampus (memory), cerebellum (balance and coordination) and basal ganglia (emotion and learning). That covers a lot of areas and influences how you function in your daily life.

Brain fog, memory loss and more serious diseases like Alzheimer’s and Dementia can be prevented, but it’s essential to start taking care of your brain health as soon as possible and one supplement can help get you started today!


Ready to get started?

Take a peek at our multi-award winning line of products that go BEYOND CBD for the most comprehensive support of your Endocannabinoid System on the market today!